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Senior Manager - Performance Marketing

Company Overview

Fundrise is the first investment platform to create a simple, low-cost way for anyone to unlock real estate’s historically consistent and exceptional returns. Our technology and world-class real estate private equity management provide access to a level of investment performance that only the wealthiest investors have enjoyed — until now.

 

We exclusively hire creative, collaborative, and results-driven people with a penchant for bold ideas and an obsession with solving problems.

 

Job Summary

We’re seeking a seasoned marketer to play a key role in realizing our vision of a world-class online investing experience. A senior marketing manager at Fundrise will take ownership of a critical piece of our Investor Acquisition program and ruthlessly drive results. They will take initiative and work with little supervision, but thrive on communication and constructive critique. In this role, time will be split between direct contributions to our combined SEM/SEO function, advising on the deployment of marketing budget, driving channel manager output, and analyzing the results of our media buying program.  Strong skills in performance marketing and project management are mandatory.

 

In this role, you will:

  • Lead the core operations of our media buying program by engaging channel owners, designers, product managers, and analysts to deploy our acquisition budget

  • Contribute directly to our SEM/SEO operations, bringing thought leadership and best practices to a critical acquisition channel

  • Own all process for responsible marketing budget deployment

  • Participate in developing team strategy, helping to balance our marketing mix across channel and medium

  • Drive an open ended learning agenda to constantly unlock new channels and refresh best practices to drive ever more efficient acquisition results

  • Contribute to the individual development of a diverse team of marketers

  • Coordinate the delivery of key results and learnings to Marketing and Management Team stakeholders at regular intervals

Mandatory skills/experience:

  • 5+ years performance marketing experience

  • Proficiency using Google Adwords and Search Console

  • Proficiency driving marketing decisions with data

  • Track record of team leadership

Ideally, you are:

  • Motivated. You have the energy and desire to track down answers to difficult questions and problem solve in creative ways.

  • Flexible. At Fundrise we’re defining a new industry and constantly evolving our business. You can adapt to and work within these shifting requirements and embrace the constant changes the job requires.

  • Curious. You are naturally curious about things you don’t understand and are always looking to learn from others.

  • A strong communicator. You can effectively aggregate output from several marketing disciplines into clear and defensible next steps both verbally and through writing / presentations.

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